The Cannes 2013 L'Or Sunset Lookbook by L'Oreal Paris India
L’Oréal L’Or Sunset Makeup 2013 Collection
TheInfallible Paints collection for summer 2019is the visual definition of vivid and striking. Everything in the collection is a dream for any makeup lover who dreams and wishes to create mesmerizing looks with bright bold unmissable color. The pigments are highly concentrated and impossible to miss across all skin tones. Every single shade speaks loudly regardless of finish. Each product comes in a variety of shades that can appeal to nearly any makeup look.
L’Oreal Paris Infallible Blush Paint Stick
Chubby blush sticks are amazing and the bright shades have a serious effect on any look. Each of the three shades creates a lifted, fresher and younger appearance to skin that is easy to apply thanks to the stick. The formula is sheer, comfortably light and buildable.
• Fuchsia Warhol
• Tangerine Mondrian
• Pink Picasso
L’Oreal Paris Infallible Eye Paint
The liquid eye shadow paints are blendable to create custom colors and buildable to increase the vibrancy of each look. The shades are long wear for all-day and all-night eye looks that will certainly garner attention. Each shade is as brightly and heavily pigmented for noticeable high impact color as everything else in the collection.
• 102 Irresistible Rose
• 104 Unstoppable Teal
• 201 Golden Eye
• 202 Keep On Khaki
• 203 Iconic Silver
• 204 Infinite Blue
• 301 Pure Purple
• 302 Immortal Black
• 303 Breathtaking Brown
L’Oreal Paris Infallible Gel Crayon
With 9 shades to choose from the infallible paints gel crayons are ultra rich and smooth, not to mention bright, matching intense colored caps. Names likeViolet Va-Va-VoomandI’ve Got the Bluesare sure to show up beautifully on the darkest tones of skin and can contrast beautifully with most eye looks.
Of course, L’Oreal will offer the most pigmented and sought after eyeliner in a deep shade calledBack to Black. The gel crayons are perfectly formulated to line the eyes, frame or create art on the eyelids and create the infamous smoky eye as well as a classic, clean winged look.
• 01 Back To Black
• 02 Grey Fever
• 03 Browny Crush
• 04 Taupe Of The World
• 05 Super Cooper
• 08 Rest In Kaki
• 10 I’ve Got The Blues
• 11 Violet Va-Va-Voum
• 13 Uptown Beige
L’Oreal Paris Infallible Lip Paint Lacquer
The Infallible Paint Lip Lacquer offers a wet look thanks to the intense color and high gloss shine. The formula is hydrating without the uncomfortable sticky feeling that many high shine lipsticks create. The color is very full, applying vividly with less product needed. The range of colors is beautiful, and the lips can be outlined with the tip of the applicator and filled with the angled portion.
• 101 Gone With the Nude
• 102 Darling Pink
• 103 Fuchsia Wars
• 105 Red Fiction
• 107 Dark River
L’Oreal Paris Infallible Lip Paint Matte
The matte lipsticks are bold and smooth showing off the color without the shine. The long wear on the intense color is just what nearly everyone is looking for. The applicator is brilliantly designed for even coverage with a single swipe to deposit ideal amounts of the pigment-saturated formula to lips. The colors are more than high impact, but incredibly comfortable as well.
• 201 Hollywood Beige
• 202 King Pink
• 203 Tangerine Vertigo
• 204 Red Actually
• 205 Apocalypse Red
• 207 Wuthering Purple
Photos courtesy of L’Oreal Paris
One of the newest breakthroughs to premier in 2019 showed up at the Consumer Electronics Show in Las Vegas and surprised everyone. TheHair Coach, L’Oreal’s brilliant smart hair brush, uses a built-in high tech microphone, an accelerometer, gyroscope, commodity sensors, transducers and conductivity sensors to wirelessly share data with an app and inform you on the status of your hair’s health. Each of these features works together to build the profile on the health of your hair.
The built-in high tech features (which work off of a set of AAA batteries) of the L’Oreal Hair Coach brush work to identify exactly how you are brushing your hair. The microphone ‘listens’ to hair going through the boar and nylon bristles, while the accelerometer, gyroscope, commodity sensors, transducers and conductivity sensors measure the speed, distance the brush must travel, whether your hair is wet or dry, the amount of pressure and sudden stops (tangles) as you go through your hair. All of this data is factored in together to analyze your hair brushing patterns and educate you on how your hair is faring through the process.
Unfortunately as with all new techs, there are going to be a few quirks that will be less than enjoyable, like the L’Oreal ads and suggested products that can positively improve the health of your hair and they will be showing up on your mobile device often.
The L’Oreal Hair Coach brush is supposed to be available around the middle of 2019, and has already been priced around 0. To be honest it is a cool concept, but the question of necessity is certainly going to be brought into question as well as hair types. Certain hair types, like my own, only utilize a nylon and boar bristle brush to achieve certain styles, so this brush is not for everyday use for every individual.
Additionally, how smart is it to make your hairbrush a smart device? Do you really want another app to tell you that something you are doing is wrong? If you would like to be certain you are doing everything optimally well, then sure it may not hurt.
But can you care for a 0 hair brush? Is this a purchase that you will regret as it tells you the umpteenth Kerastase product to add to your healthy hair routine? Does any of this matter?
It may be worth it if you are at your wits end with your hair and want to take advice from something that cannot give you an odd look as you brush your hair or a judgmental tone (though from the images, the app is not always nice!). Whatever the reasons, this is an option that will be available to you very soon, if you’re interested.
Photos courtesy of L’Oreal Paris
Centenarian L’Oreal Paris comes out to be the most valuable beauty brand in the world for the third year in a row according to the annual . With a record-breaking total brand value of ,7 billion, the brand appears to be stronger than ever, catering to the beauty needs and demands of women with different tastes, complexions and makeup preferences. Every year, thanks to the Royal Relief methodology, which implies estimating the license value of a brand, Brand Finance analyses thousands of the world’s most renowned brands, trying to determine which one is the most valuable and which ones are experiencing decreasing sales.
Commenting on L’Oreal Paris’ performances, Brand Finance’s Cosmetics Analyst Emilie Milton-Stevens stated, “L’Oréal Paris continues to impress: bettering itself and raising its game the whole time. It is performing well in three key respects: it is investing in trends and technology; it is innovating digitally; and it continues to inspire trust. Across the Brand Finance Cosmetics 50, brands based outside the US have been negatively impacted by foreign exchange rate changes, but L’Oréal revenue and brand performance was so strong that it not only counteracted that impact but actually grew 22%.”
It is also worth mentioning that L’Oreal Paris owns several different brands in the list’s top 20 which, due to their innovating ingredients and top-notch marketing campaigns, are literally conquering the world. While Garnier, whose products are becoming more eco-friendly and paraben-free, is ranked at number 7, Maybelline is at number 13 and Lancôme at number 14. These are some astonishing results indeed, and should be taken into consideration by both those who are working in the beauty field, as well as those who are ‘just’ loyal customers.
And just to get a little more into the details, the 22% increase on the 2015 brand value of L’Oréal Paris “brings the total to US .7 bn”, which in of itself is a record for the industry. Taking into account customer loyalty, brand familiarity, investment, social responsibility and other factors, L’Oreal Paris has scored 91.5 out of the 100 BSI (Brand Strength Index) score for this year.
Other interesting results include Avon’s brand value, which is down over 50% this year, Natura’s 67% decrease in sales (the Brazilian label fell more than any other beauty brand, statistically speaking) and Lynx’s increasing brand values. For those who are interested, here is the official top 20 of the most valuable beauty brands of 2019:
1. L’Oréal Paris: .69 billion
2. Gillette: .18 billion
3. Nivea: .17 billion
4. Clinique: .96 billion
5. Chanel: .80 billion
6. Neutrogena: .70 billion
7. Garnier: .81 billion
8. Pantene: .80 billion
9. Estée Lauder: .17 billion
10. Dove: .10 billion
11. Clarins: .50 billion
12. Shiseido: .27 billion
13. Maybelline: .17 billion
14. Lancôme: .68 billion
15. Head & Shoulders: .68 billion
16. Christian Dior: .51 billion
17. Schwarzkopf: .34 billion
18. Olay: .19 billion
19. Aveeno: .13 billion
20. MAC: .80 billion.
Photo courtesy of @lorealmakeup
Social media sites such as Instagram and Youtube are hotbeds for new artists and the world’s most renowned labels know it. Among them, L’Oreal Paris is the one that is taking the most out of the Internet celebrities and beauty gurus, and is now taking a step forward into the tech industry. The French brand is, in fact, officially joining forces with Youtube, launching BeautyTube, a new channel for French beauty vloggers.
According to the , L’Oreal Paris and Youtube are investing in what could be regarded as an online beauty school for vloggers, which will not only teach the ins and outs of the industry, but also some business and marketing sort of lessons on how to build a successful Youtube empire. The ten chosen lucky girls (who were selected based on their talent, potential and opinion on beauty matters rather than on their follower count), will enroll in the program for six intense months, which will be filmed and aired weekly on the L’Oreal Paris France’s Youtube channel. For the first ‘episode’, we will have to wait up until June.
Each one of the ten participants will receive a BeautyTube diploma at the end of the program in December, and will enroll in the second part of the course, which, above all, will require them to recruit the next ten talented beauty gurus. Whether these next ten lucky people are going to be French or international, is still unclear.
“We feel as the leader of cosmetics in the world that we have to deliver the best-quality content in beauty to our consumers. One way to achieve this is to train the new beauty YouTubers, because today we know that our consumers are looking for more and more recommendations and advocacy with YouTubers;” a spokesperson for L’Oreal Paris told the WWD.
L’Oreal Paris is one of those labels that have always invested a lot and never stopped looking for new ways of working with the most followed beauty gurus on the Internet, and subsequently browsing through their followers’ opinions on specific products to see whether they had to be improved or not. It was exactly L’Oreal Paris that was the first to announce a fashion blogger as its digital brand ambassador, the lucky girl being Kristina Bazan from Kayture.
By investing in a six-month-long reality show/beauty program, L’Oreal Paris will not only try out a new format and see how it goes, but will advertise its products for more than 180 days. Whether one looks at it as a smart way to advertise L’Oreal products or a sincere way to invest in potential lifelong beauty partners, it is indeed a once-in-a-lifetime opportunity for those who will attend the course, and many non-French beauty gurus are already hoping and asking for an international version of the program. Not for nothing, besides learning new skills the gurus will also earn a lot of money.
Photo courtesy of @lorealmakeup
With Apple watch being one of the trendiest items to own now, L’Oreal has announced about its own revolutionary decision to re-invent cosmetics and tap into the wearables industry. L’Oreal’s new product is just in time for your next vacation to the Caribbean, it’s a patch that tells you how much UV exposure you’re getting. And we can think of so many uses for this.
The patch was turned into reality due to a partnership with PCH, an Irish product engineering company you probably never heard of. The brand new product issurprisinglycalled “My UV Patch” and will be introduced during the International Consumer Electronics Show, which will take place in Las Vegas this week. It will be up on sale with La Roche-Posay line at the end of 2019.
If you like to stay out in the sun, or lie on the beach for hours, “My UV Patch” should take its rightful place in your beach bag. It’s very small in size – only one inch in diameter – and is made up of a stretchable sensor that you can wear anywhere on your body and keep for up to five days. As for functionality, you have to connect it to your phone to see the exact amount of UV exposure your body receives at any time of the day.
Although L’Oreal is mainly a beauty company, taking care of your hygiene and cosmetics, it can also be a player in the health industry. With so many health issues being caused by UV exposure, the patch can become the best friend for someone whose UV exposure levels can be decisive.
And even if you don’t have any health issues, we all know that for the sake of a sexy golden tan we are ready to roll hours of playlists on the beach and sometimes we just stop noticing the time. The patch is a great way to keep up with the beauty trends and take care of your health while doing it.
Moreover, the introduction of technology into the beauty scene is very promising. The global vice president of L’Oreal’s tech incubator Guive Balooch confirms, “Technology, connected objects, the internet of things — these are all going to affect the beauty industry, just in a different way.” And it surely is. Technologies of all kinds are not only affecting how we use our beauty products, but also how we perceive beauty, starting with all sorts of beauty apps and ending with the almighty Photoshop.
Balooch also made a statement suggesting L’Oreal is not going anywhere from the technology industry. This is one of the first technological advancements we see from beauty brands, but things might develop quickly. “We want to show the consumer electronics community that we are here, working on beautiful products,” Balooch told .
He also told the press that the goal of the UV patch is not to make a wearable piece just to follow a trend, but to replicate the same success that Fitbit and Apple had and move that success to the fashion industry.
So, this can be considered a new contribution to the industry by L’Oreal, but we’ll also love to see more in the near future. If you’re diving head first into the technology, we want to see you go deep enough, and not back to surface in a minute. Let’s keep our fingers crossed!
Photo courtesy of L’Oreal Paris
Christmas has come and gone and now the New Year will arrive. With the New Year, we also have some incredibly gorgeous makeup products to point out, one in particular having grabbed our attention and decided to help us remodel the definition of sexy in our minds. There is nothing more alluring than a beautiful red pout, particularly during the holidays, no matter which it is that you celebrate. Diwali and Christmas come to mind first in any case, just because of the bright red aspect to the red, red lip that is created through the revolution matte lip. Matte lipsticks have appeared all over the place, but it is the matte reds that have taken over the runways and every designer’s fantasies, becoming the muse needed to recreate a whole look or wardrobe. In this case, the matte lip is the rendering of the original look through theL’Oreal Paris Infallible Matte Max Lip Pen. You heard us right! The French brand has pulled through with an end-of-the-year piece that we most certainly need to add to our makeup bags, an imaginative novelty that is both unusual and original. Why not grab one of these intriguing shades? The red is a must though. We cannot stress that one enough!
So what exactly is the L’Oreal Paris Infallible Matte Max Lip Pen? It is a revolutionary matte lip makeup product, which is available in 6 hues:
• 001 Silencio – pale pink
• 002 Virgin – pink
• 004 OOPS! I Pink it Again – hot pink
• 006 Disturbia – orange-based coral
• 007 Say My Name – red
• 008 I Gotta Feeling – purple
While the first three range between a pale pink and a hot pink, theVirginbeing a sweet almost baby pink, the latter three are of harder hues;Disturbiais of an orange-coral combination that is quite strong in of itself,Say My Nameis a pinkish red that comes on as a beautiful deep color, while the final piece is pretty purple and will be looking rather vampy. We are wondering how they would look in combinations now.
These are not classical lipsticks though, nor are they in liquid form. What they look more like is eyeshadow pens, created out of a powder product texture. You press a button and the lipstick comes forward, the soft sponge at the end helping you apply it on. You get through this some intense colors and a velvety finish that you would not get with a classical tube. Furthermore, the oils in the product leave the lips hydrated for over 8 hours, soft and supple to the touch and all for only 13 Euros.
They are thankfully already on sale as of this month and we are so looking forward to the creation of some infallible ombre effects on these lips of ours. The perfect pout awaits! Now, we just need to get the intensities, saturation and contouring done right, to match our tastes and out moods. Perhaps we can get a few tutorials up soon?
Photos courtesy of L’Oreal Paris
“#goodmorning! I will be taking over the account of @lorealparisofficial… make sure to follow me and live my experience as the newest #lorealista.”That’s how supermodel Irina Shayk announced her new role as L’Oréal Paris brand ambassador on October 28, shortly being followed by L’Oréal Paris’ official announcement on its website. A similar post on the notorious social media was spread less than a month ago by fashion blogger Kristina Bazan, who is now officially heading out on this long and shining journey with a great companion.
The 29-years-old model has thus entered the magic world of L’Oréal Paris, the line-up of glamorous spokespeople of which includes supermodels and actresses, such as Blake Lively, Eva Longoria, Julianne Moore and Naomi Watts. It’s a well-assorted team made of different personalities and types of beauty, in which any kind of woman can identify herself.
“It’s such an honour to be a L’Oréal Paris ambassador and to be among such a powerful, smart, hardworking and extraordinary group of diverse women. My personal memories of the brand go way back to the time when I was a teenager. L’Oréal make-up felt like a real luxury for me and I remember dreaming of purchasing a L’Oréal lipstick…” said Irina.
Born in Russia in 1986, Irina has never denied being a curious teenager. She loved to experiment with her hairstyles and hair colors; subsequently learning a lot from her own beauty mistakes (it is actually kind of a relief to find out that such beauties had frizzy hair too, at one point in their life). The fact that she still vividly remembers what it means to be a teenager/young adult, who is struggling to find one’s perfect personal style and personality, makes her the perfect L’Oréal ambassador, although it is not clear yet whether she will be featuring in the makeup, hair or skincare campaigns.
Irina, who has quickly identified herself with her new beauty-guru role, is already giving us some pieces of advice: “When I was a teenager I experimented a lot with hair colour and the result was just awful. Now, I always start my day with cleaning and moisturising my skin. Sometimes I use ice cubes to wake up my skin – my mother always does it and she has such beautiful skin. If I work, I always protect my skin with a primer before applying any make-up. I love the L’Oréal Paris BB Cream because I don’t need to apply extra foundation; it is lightweight yet a little goes a long way.”
Moreover, besides being unarguably charming, Irina will also bless L’Oréal with a touch of humility, a value she learnt at first while living a modest life as teenager in Russia, and then while living as a foreigner in Paris, where she could only rely on her own strength. What a role model!
Photo courtesy of L’Oreal Paris
“New life as a #lorealista starts today. What a crazy day. So unconditionally happy to have joined the @lorealparisofficial journey and be their new Spokesperson.”That’s how famous fashion blogger, It girl and web-influencer Kristina Bazan of Kayture, who has been announced as the new L’Oreal Paris brand ambassador, shared the big news with her Instagram followers a few days ago.
Kristina Bazan, who has always loved to share her outfits and new beauty ideas on her blog and on the main social media platforms, is the creative mind behind Kayture.com (‘Kayture’ is a mash-up of her nickname, “Kay,” and “couture”), and is now considered one of the most requested and influential fashion bloggers around the world. Born in 1993, Kristina began exploring and then sharing her views on fashion on the notorious website lookbook.nu, which also paved the way for many other famous fashion bloggers. Things got bigger when Vogue noticed her looks.
Bazan, who has now been covering beauty, fashion and lifestyle topics for almost 4 years, has gained an indisputable success after collaborating with many renowned brands, which promptly noticed and then asked for collaboration with the Swiss young lady, who was being praised by Vogue as the newest best fashion blogger. It is not that hard to understand why brands like Louis Vuitton, Jimmy Choo and now L’oreal Paris are asking to work with her. Bazan’s ability to sell her own image is always impeccable, as proved by her tons of mesmerizing selfies, beauty tips on her blog and healthy brunches on her Instagram page: everything Bazan is involved in becomes chic, and looks like a high fashion magazine cover page.
In her new role as a L’Oreal Paris ambassador, which over the past few years has featured celebrities such as Julianne Moore, Jane Fonda and Hugh Laurie, she will create content with the brand, cover L’Oreal cosmetics during both social events and digital platforms (just a reminder: Bazan has over 25 million followers all over her social media accounts!), and well, just keep on being the way she is. Moreover, Bazan, who has never hidden her passion for makeup, has often loved to play with some strong smoky eyes, hot red lipsticks and theatrical looks, and will surely help the brand focusing on a younger and more creative audience.
Not for nothing, L’Oreal vice president of global cosmetics, Yann Joffrede, went clear since the very first time about Bazan appointment’s expectations, stating that: “She is a bridge between classical advertising and the consumer […] For us, it’s a major step in our communications strategy. It’s a new era.”
Bazan’s strong social media presence, along with her willingness to spread a positive message about beauty, may effectively be a good strategy for L’Oreal Paris, who has so far been lacking its social media presence and has never truly invested in the fashion blogging industry (The L’Oréal Paris account on Instagram ‘only’ has 1.5 million subscribers). Eclectic and full of life, Bazan’s lucky year has just begun. Besides working for L’Oreal Paris, she has recently moved to Los Angeles, where she is trying to pursue a music career. It is going to be interesting to keep up with her life!
Photos courtesy of Kayture
L’Oreal Parishas a new charming spokesperson. We know her from many famous films like “The Private Lives, of Pippa Lee”, “The Town” and “Savages” as well as from the super popular TV series “Gossip Girl”. As you might have already guessed it’sBlake Livelyknown for her inborn elegance and femininity.
“Blake embodies all the modern codes of Hollywood glamour. She is flashing a substantial swath of upper elegance and sensuality. She has become a beauty icon for a whole generation with her gorgeous gold-dipped hair, luminous gaze, and drop-dead smile. Today, this strong, charismatic, and definitely glowing actress is joining the L’Oréal Paris family. And we’re so proud to welcome her”, mentioned the Brand Global President of L’Oréal Paris Cyril Chapuy.
So a single look is enough to see all these in Blake, since she is really stunning, even with the simplest and the most natural looks. In her turn, talking about her collaboration with L’Oreal she said: “I am thrilled and honored to join the incredible women who represent L’Oréal Paris. From the versatile and motivational Brand Ambassadors, to all the women who proudly wear L’Oréal Paris each day. I grew up with the inspiration of their message, ‘We’re worth it.’ What an important value to instill in women. That beauty is rooted in confidence. That is key. That is why I’m so proud to be a L’Oréal Paris woman.”
Thus, here a major factor underlying this choice is revealed, which is the true sympathy that Blake has for this brand and its ideology. If you want to be successful, then you should love whatever you do. And L’Oreal definitely knows about this! Blake Lively thus gets included in the line of the flabbergasting beauties, who have done the same before her, including Jennifer Lopez, Eva Longoria, Lara Stone, Freida Pinto, Cheryl Cole, Doutzen Kroes and Jane Fonda.
Talking about the personal experience of Blake, we can also mention her collaboration withGuccifor instance. Thus, here we have a super awesome choice, which combines all the benefits and advantages that a true beauty can gift to a hugely sophisticated, and extremely popular brand.
Photos courtesy of L’Oreal Paris
The66th Cannes Film Festivalis on a roll, which not only inspires fashionistas with its glam-glitzy style, but also famous designers and brands that come up with exclusive offers. Thus,L’Oréal Parisreleases a special makeup line for the 2013 Cannes Film Festival in order to celebrate the 16 years of partnership with the big event. Titled L’Or Sunset, theL’Oréal makeup collection 2013taps gorgeous Victoria’s Secret AngelDoutzen Kroesas its face, who perfectly transmits the glamour and luxury of the new fab line.
The newL’Oréal L’Or Sunset makeup 2013 collectionis all about luxury and opulence that are reflected in the glittering shades of nail polishes, eye shadows and lipsticks. Getting these exclusive makeup products, you can instantly create a red-carpet-worthy sultry makeup look that will make everyone’s jaws drop.
TheL’Oréal L’Or Sunset makeup 2013 collectionbrings three shades of lipsticks with a marbled texture. The hues available are L’Or Noir, Crimson Carpet and Smokey Rouge. Besides these, you can also find a new gorgeous eyeshadow palette with golden sparkling particles that will guarantee a smoking hotsmokey eye makeuplook. Other than that, opt for one of the newest show-stopping nail colors: Bronze Parure, Coper Cuff, L’Or Noir and Riviere Amethyst.
Actually, this isn’t the first timeDoutzen Kroescollaborates with L’Oréal Paris. She has been the brand ambassador for L’Oréal already for five years and now is also the spokesperson for the Elvive Full Restore 5 hair care line and the Color Riche lipstick.
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